What’s In It For You?

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We’re often taught as marketers that our goal should be to help the customer see “what’s in it for me?” otherwise known as wiifm.

Once they know the answer, they’re more ready to invest in our service.

Over the years, I’ve given a lot of thought to wiify.  What’s in it for you, my loyal tribe?
What do I offer you?

I want to help you earn recurring and passive income by building your business to the point that you can run online groups!

[And furthermore, I want you to have so much passive income that we can have a big celebration at an ancient palazzo in Italy.]

But …

Most of my readers aren’t ready to run online groups.

So my goal is to help you build your business.  My blog posts help you do that, always with an eye on eventually going big with groups, whether they are teleseminars, coaching groups, or a membership site.

Believe it or not, your knowledge and attitude about running coaching groups will affect how you build your business and what kind of clients you attract.  If you wake up one day and say, “Oh!  Maybe I should run a group!” then you won’t have prepared your tribe to value groups.

It takes a village to teach anyone to run an online business…

I have lots of expertise, but certainly not in every aspect of business building.  So what I’ve tried to do over the years is bring in true experts, to talk to my special tribe (that’s you).  That’s what I did for the First Annual Group Coaching Megasummit, in which you heard 25 interviews and talks from a wide variety of experts, about their own experiences running groups.

BTW, you can still get the First Annual Group Coaching Megasummit VIP Package, which has all of the downloadable recordings, the high-quality transcripts, and a detailed summary for each talk.  Just click here!.  You’ll need to register on the first page, then you’ll be taken to the VIP Package.

Another way that I help you grow your business is to introduce you to my coaches, teachers and mastermind leaders, such as Marisa Murgatroyd, Kendall Summerhawk and Lisa Sasevich, and to amazing colleagues who have blown me away with their knowledge, skill and experience.

My hope is that each blog post, interview or speaker will inspire you to TAKE ACTION to build your business

I’ll be bringing you more speakers in the coming weeks.  I know each one personally, and I know that they are incredibly gifted and knowledgeable.  These include Cristi Cooke (who will really help you get focused on your strengths, or “Pillars of Genius,” plus she’ll do at least one hot seat)!  And Jeanine O’Neill-Blackwell of 4mat4business will teach you how to create a course curriculum that you’ll be proud of.

The foundation of all online business is your email list; the list of subscribers who want to hear from you.  So I wanted to let you know about a super-fun once-a-year event called List-A-Palooza, run by PJ Van Hulle.  It’s free, and you get to participate in a bunch of online events, each of which will help you build your list.  What could be better?

Click here to join List-A-Palooza!

And keep your eyes and ears open for my emails announcing Jeanine and Cristi’s free classes!

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