No, no…. not those Peeps!
I mean peeps like you. YOU are my peeps. The people who read my blog, who subscribe to my teeny tiny emails (see box on the upper right), and who… love me. OK, I went too far.
I have had the most fun in the past week interviewing my peeps who volunteered to talk about their experiences either in groups or running their own groups.
I’ve gotten so much insight from what they told me. For example, after talking to one person about her fears, it hit me like a ton of bricks how there is so much fear around the idea of marketing a group.
What if I gave a party and nobody came? Or even worse, if they came, looked around and left?
There is always that underlying fear that people will discover that “I’m not good enough.” I think it is the entrepreneur’s biggest struggle.
I’m going to address this now in my upcoming class on running groups.
I also got inspiration from their fantastic businesses and the techniques they’ve used to grow their businesses. One person had such an unusual but excellent niche that she agreed to be in my Second Annual Group Coaching Megasummit next year! I don’t have permission to talk about her (yet), but I might do (as they say in England) at some point. That was a hint.
In each case, I desperately tried to stick to 10 minutes as I had promised, but there was so much they wanted to tell me. Each time I hung up, I felt that I had made a new friend.
So I’m writing this post to urge you to do what I did. Reach out and ask to talk to your “peeps” on the phone. You will go much deeper than you do with just communicating in writing, and you will learn so much.
Just tell them, as I did (which was the truth), that you want to discover what they most want to learn, what their biggest problem has been (in your area of expertise), what they’ve tried before, and what they would wish for.
I also told them that I wanted to hear the language they use to describe their trials and tribulations, and also their goals and triumphs.
Time to share!
Have any of you reached out like this and talked to people in your audience or tribe? What did you find out? Do you hesitate to take this step, and if so, why?