We’re often taught as marketers that our goal should be to help the customer see “what’s in it for me?” otherwise known as wiifm. Once they know the answer, they’re more ready to invest in our service. Over the years, …
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As coaches, we sometimes forget one of the most powerful tools we have to help our individual clients — our other clients! But why would your client need group support when they already have individual coaching? Those who are going …
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