I’ve been thinking a lot about why accountability is so effective in groups. I think the number one reason is that we care what others think of us.
We are social animals, and it matters to us what our status is in our “tribe.” But there is a hierarchy of how much we care what others think, depending on who the others are and how well we know them.
We feel more accountable to people when we know them better, and also when they are more like us. Being held accountable by someone with more “status” than us can start to feel like an exercise in being ashamed. Sometimes it’s hard when you are the coach, to draw that fine line between, “I understand; you had a tough week” and “What excuse do you have this time?”
So let me sum this up. Groups work for accountability better than individual coaching because:
Groups still need leaders, so I’m not saying coaches are irrelevant! But in planning your own practice or coaching business, keep in mind the power of groups in keeping your clients accountable and in helping them achieve. They are cost effective, and they work! You can bring in more clients and impact more people.
What are your experiences with keeping people accountable in individual coaching and in groups? What works and what doesn’t?