Then her class grew to 4 weeks. She kept repeating this class, marketing every 4 weeks, but her income didn’t grow. She wished and wished for a way to solve her problem.
Then she found out about a wondrous invention called a continuity program!
Cue the twinkling bell sounds and fog…
Before I go on, let me fill you in on what this tale is about, because continuity programs are an excellent way to achieve a number of benefits, both for yourself and your clients.
Here is my definition of a continuity program (I’m open to any suggestions to add to or replace my efforts).
A continuity program is an ongoing program that you make available to any client finishing their individual or group coaching or training. The program is usually lower cost than what they had been doing, with less hands-on training and direct contact from you.
In a continuity program, the client might receive value from offers like:
The benefits to clients include:
So why would you bother trying to create a continuity program after teaching a successful class or running a coaching group?
So back to little coach Gina:
Gina started to realize that every time her individual or group clients finished with coaching, they had other issues that stopped them from applying, getting into action, or implementing what they had learned. She started to invite them into her 4-week class, which was based on accountability.
Then she realized! She had created a continuity program! She changed it so that it was a continuous ongoing program, and people were automatically billed every month.
What made it very magic, however, was that it was based on GETTING THINGS DONE and not on learning new content forever after. Gina found a special way to get people to do small amounts each day and be accountable to their groups.
Gina became wealthy, and now earns over $360,000 a year in mostly passive income from this continuity program.
The only thing is, she is still little.
Do you think that you would be able to run a continuity program? Have you ever been in one? What do you think of the idea of running a program that is based on having people implement what they’ve learned?
I want to hear from you! Post your comments below.