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Updates from the Blog

7 Reasons to Run a Raffle

Recently (see previous post), I ran a raffle in order to entice you to answer one or two questions that would help me design my next offer.

This led some of you to wonder whether you should run a raffle yourself, and if so, how!

Since this raffle has been quite successful, I thought I would share some of the details with you.  Here are my reasons for running raffles – maybe some of them will make sense for you.

7 Reasons to Run a Raffle

  1. People are often too busy to participate without a compelling reason.
  2. No matter how big your list is, only a percentage will participate. If you have a list of 100,000 like the big gurus, then you don’t have to worry about participation rates. (I’m not a big guru with a list of 100,000).
  3. Raffles give you an opportunity to interact with more members of your audience
  4. Raffles increase community engagement in general
  5. Raffles are fun and I like to make things fun for my community! Even people who don’t win enjoy entering a raffle.
  6. People will associate you and your business with a positive feeling
  7. There’s a cost in time and/or money to grow your list, but the cost of a raffle is relatively low.

With my first business I often held raffles, to get my readers to participate in polls and surveys. Even though that community consisted of professors and graduate students, the raffles brought in a big return and really helped grow my list in the early years.

In addition, each 4-week session of the Academic Writing Club (my flagship writing productivity membership site) brings another opportunity to win a free session. Anyone who is a paid-up member is automatically entered in the raffle.  Emails that say, “Raffle Deadline” help potential members decide to take action. The raffle serves as a “scarcity warning” and a call to action that gets people off the fence. 

Another benefit of the Academic Writing Club raffle is that when we awarding the free session, we use it as an opportunity to collect a testimonial from the winner.

So consider what you would like to accomplish with your community and whether a raffle could work for you!

Preliminary Raffle Results

The last time I checked, there were 63 comments on the raffle blog post. (Think about it; wouldn’t you like to get 63 comments on your next blog post?)

I’ve started to categorize them, but I think you’ll agree if you read through them that the most obvious requests are for what you might call Online Business 101 (especially marketing), including detailed, step-by-step instructions for how to do the various tasks involved in running an online business.

So I’m more determined than ever to run a Get-It-Done program for online service-based entrepreneurs! Tentatively, I’m going to name it the Get-It-Done Club, brought to you by Finish Agent.

To that end, I’ve created an example of the kind of detailed, step-by-step instructions, checklists and to-do lists you will be getting in this program – see the next section!

Bonus: Get-It-Done Guide for running your own raffle!

Click the link below to access the Get-It-Done Raffle Guide, which contains:

  1. A 2-part, detailed checklist to help you a.) Decide whether to run a raffle, and then b.) Figure out the details of your raffle
  2. A to-do list to prepare for and run your raffle
  3. An email template that you can use to create your own announcement of your raffle


I really had fun running this raffle and seeing all the responses.  Try it yourself!

Comments {0}

Help me help you, and win $50!

Like you, I have an online service-based business.  Because it’s that time of year where I like to evaluate my business, and think about how I can best help the people I serve, I’ve been flying in my mental hot air balloon, looking at the business from afar, so I can get a better perspective.

As I look down at the ground far below, one fact stands out.

Many “Newbies” are attracted to Finish Agent and to The Online Group Success System (TOGSS), a flagship program where I train people to run online Get-It-Done or Habit-Building groups using Finish Agent accountability software.

This has caught me by surprise, because I designed Finish Agent for people who run groups. So you would expect that only people with some experience would be attracted to a group-based program.

On the other hand, I’ve found that newer coaches are not tied down by stodgy old notions about how coaching should be done, and are more open to learning new techniques.

Please note: I’m calling them Newbies, but rest assured that all of them are quite experienced in their field of expertise.  So please don’t take offense!

I love the idea of helping people go from being coaches with a private practice, to business people who can take their expertise to a new level. 

The advantage of working with Newbie coaches is this:  Newer coaches are not tied down by stodgy old notions about how coaching should be done, and are more open to learning new techniques.

By beginning to grow their business with an eye towards running accountability groups, they’ll have a better idea of who to market to, and how to market to them.

The more I think about it, though, the more I feel that I want to help them learn the basics of business building.

Teaching business basics seems like an obvious next step, because I can use my Get-it-Done software not just to teach them, but to hold their hand while they take the steps needed to succeed.

I’ve landed my balloon, and now I need your help.




Could you answer one of these questions and post your answer below?

You will be entered into a drawing for a $50 Amazon gift certificate just for posting your answer in this blog post!

1. If you’re new to building an online service-based business, what one thing would you love to learn?

2. If you’ve been in the business a few years, what do you wish you had known when you were newer?

3. Bonus: What would you like help with now?

Here are some examples to get you started: how to build your list, how to create a freebie, how to create a website, sales page or landing page, what kind of emails to send, how to create your first webinar or class, social media, how to blog, etc.

No credit for saying “all of the above!” I want to learn what matters most to YOU.

Thank you so much for your help.

Post your answers below. It’s an easy way to get $50 and your chances of winning are quite high!


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