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Updates from the Blog

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What’s In It For You?

We’re often taught as marketers that our goal should be to help the customer see “what’s in it for me?” otherwise known as wiifm. Once they know the answer, they’re more ready to invest in our service. Over the years, …
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From coaching practice to coaching business

Do you meet hour after hour with individual coaching clients, without any other source of coaching income? As Michael Gerber says in his book, The E-Myth Revisited, if you are still just seeing clients, then you have not graduated from …
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She Gets Things Done…

You Can Do It!

As you know I’m all about action taking. After all, that’s what my software helps your clients do – finish what they’ve started. Hesitation to take action is the biggest barrier to success for most entrepreneurs. We’re stopped by fear, …
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