Could you run online coaching groups based on taking action and building habits? Revised self-assessment now available!

How would you like to have 50+ clients in your online group who stay for over 5 years?

Or what if over the course of the next few years, you have 450 clients who stay at least 1.77 years?

I’m experiencing exactly these numbers with my own online small-group accountability membership site.

How did I create this membership site and get such fabulous retention numbers?

By running Online Get-it-Done Coaching Groups™.

Would you like to do the same? You can, if you have a coaching or training practice that works with my business model.

And good news! I’m going to be making the Finish Agent software available for free as part of a low-fee pilot course I will soon be teaching, so stay tuned!

Taking this assessment will let you know whether you should sign up for my pilot. It’s a simple self-assessment; revised to reflect all that I’ve learned in the past couple of years.

There is no “right” or “wrong” – you’re trying to assess honestly whether this could work for you and your people.

Answer Yes or No to each question. Give yourself a point for each Yes.

 

Could I run an Online Get-it-Done Coaching Group™ or an
Online Habit-Building Coaching Group™?

  1. I have experience doing one-on-one coaching.
  2. My clients want either a long-term transformation (Habit Building) (e.g. improve their fitness, spiritual life, organizing), or want to achieve a tangible long-term goal (Big Project) (e.g. build a business, write a book, work on marketing).
  3. My clients could benefit from daily practice with either habit building (e.g. daily spiritual practice or daily exercise/eating habits) or from taking small daily steps on their Big Project so they keep moving towards their goal (e.g. do specific business-building activities each day, write for 30 minutes a day, spend 45 minutes a day on social media).
  4. There is an upper limit on how much I can earn.
  5. I’d like to have a highly effective but lower fee service for people who don’t want to pay for high-end services.
  6. I believe I could get at least 5 paying clients to join a 4-week Get-it-Done or Habit-Change Online Coaching Group for $97.
  7. I’ve had clients finish individual coaching with me, but who would still like to work with my community and me. Unfortunately, I have nothing to offer them.
  8. I have a high-end group, and they need more effective accountability.
  9. When I’ve run groups or taught classes, I’ve noticed that most clients don’t take action and don’t get results.
  10. I want to stand out from all the other coaches or trainers in my niche
  11. I have high-end clients who would love to have one-on-one daily online accountability with either my coaches or me.
  12. I’m tired of keeping individual or group clients accountable, when week after week they have excuses for their procrastination.
  13. I need more predictable income
  14. I would LOVE to leverage my time – work less and earn more, while helping more people.
  15. My clients would love to have an ongoing community that supports them in doing the work needed to reach their transformation.
  16. I know how important client retention is, and I wish I could keep my clients longer.
  17. I’m flexible enough to learn a new way of running a coaching business.
  18. I’m willing to do new things I haven’t tried before.
  19. I need a continuity program (a place to serve your clients, usually at a lower fee, after your seminar ends).
  20. I’d love to be able to help more people and get my message out to the world.
  21. I’m tired of my own procrastination and I want to find a way to take major action to build my coaching business.

Write down how many times you answered, “Yes.”

Scoring:

  • You must have answered, “Yes” to questions 1 through 3. If you have no coaching experience, don’t coach people with either Habit Change or Big Project goals, then you wouldn’t want to run an “Online Get-it-Done Coaching Group” or a “Habit-Building Also, if it makes no sense to break your clients’ goals into daily actions, then it wouldn’t work with this system.
  • If you answered Yes to at least 10 of the questions (including 1-3), then you are perfectly set to run Online Get-it-Done or Habit-Building Coaching Groups!
  • If you answered, “Yes” to 6-9 of the questions (including 1-3, then I would keep an open mind and keep reading this blog. Maybe this is the first time you’ve run into this point of view before, and you may need more time to realize that this may be the perfect way for you to help your clients achieve more and for you to make more money while you’re at it.
  • If you answered, “Yes” to 5 or less, then this business model may not be right for you at this time. That’s OK! This blog is full of useful information that you can apply in your business.
  • If you have any questions of your own, you can always contact me, Gina Hiatt, at info@finishagent.com.

Please share your results below, add comments and ask questions!

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Online Group Coaching – Its Time Has Come!

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In my discussions with people about the online group coaching that we do using our Finish Agent accountability software, they always ask instead, “But when do I do my phone coaching?”

Of course, people who license our software can coach however and whenever their hearts desire.

But the truth is, incredible progress occurs in online coaching as a result of the daily online discussions between the coach and the small group members.

In other words, online group coaching works!

But, as you probably know, every time some new invention appears, there are people who think it must be worse than what went before.

Some coaches who I explain online coaching to react as if I’m talking about some “new-fangled idea,” and others seem to ignore me as they continue to ask about where they put their content (tons of places in the site for content).

ARGH! There is power in online coaching!

Perhaps it’s hard for people to believe that by writing and reading, their clients can make changes within a coaching relationship. After all, there isn’t much information about online group coaching’s effectiveness.

Online coaching is like any innovation – it’s hard for people to accept or even understand the value of a new invention. You’ve heard about the people who laughed at the “horseless carriage,” right?

It’s actually fun to find quotes from people who disparage any new-fangled thing. Here are some cute ones:

“This `telephone’ has too many shortcomings to be seriously considered as a practical form of communication. The device is inherently of no value to us.”
Western Union internal memo, 1878

“Radio has no future.”
Lord Kelvin (1824-1907), British mathematician and physicist, ca. 1897.

“Heavier-than-air flying machines are impossible.”
Lord Kelvin (1824-1907), ca. 1895, British mathematician and physicist

[Not a good prediction track record, Lord Kelvin. Actually it’s an absolute zero.]

“Computers in the future may… perhaps only weigh 1.5 tons.”
– Popular Mechanics, 1949.

“There is no reason for any individual to have a computer in their home.”
Kenneth Olsen, president and founder of Digital Equipment Corp., 1977.

And my favorite:

“Rail travel at high speed is not possible because passengers, unable to breathe, would die of asphyxia.”
Dr. Dionysus Lardner (1793-1859), Professor of Natural Philosophy and Astronomy at University College, London.

Well, let me give you some idea of the effectiveness of online coaching, which I’ve been doing, or supervising others who are doing it, for the last 9 years. Here are just some of the hundreds of testimonials that we have received over the years.

[Note that the name of my online membership site, where clients only get online coaching, is Academic Writing Club. It’s for professors and grad students who need to write more. Academic Writing Club, which I developed, is the software that I based the Finish Agent software on.]  Bold text added by me.

This program rocks! The discipline PLUS the support is the best thing that has happened to me in a long time (career-wise).”

“I can see my work habits changing daily. For the first time EVER in my academic career I feel confident that I can not only live up to expectations but possibly even exceed them. (Immediate anxiety aside) work is fun.”

I’m appreciating starting my day by reading new posts in this writing club, and I’m appreciating ending my day by reflecting on what I’ve done, done well, could have done better, and will do tomorrow. Thanks to all for advice and encouragement.”

“It felt nice to take a moment and applaud my fellow group members whose updates preceded mine today. I was so glad to see them moving along through the thick and thin we all suffer. Going through a rough day in my local surroundings, it is especially nice to have a community here to hear from and to unload on. It even displays how the virtual is as real as the actual…”

“I’m feeling really good again today and realizing how much I appreciate having a group to pick you up when you’re feeling down and point out that what feels like a total catastrophe to you, isn’t really that deep.

“The more and longer I engage in the writing club, the more valuable I see the socialization of my writing. I have shared my writing in the past and found that valuable but haven’t spent much time talking about the process. This has been very very helpful for me. It’s also been useful witnessing others’ processes and changes. Perhaps its important to continue to think of writing as a social process as well as a solitary process. In that vein, then, this writing club is a very smart thing rather than a crutch. In fact, I don’t think I ever want to return to the “old” days where I wasn’t reflecting on process. Sure, I could do this myself at the end of each workday in a journal or something but there is something more valuable about engaging in it with others.

See more testimonials at http://academicladder.com/testimonials

Perhaps you, yourself, have had these kinds of testimonials from your phone or in-person coaching groups.

But keep in mind that in my groups, there were no weekly small group phone coaching calls. All the coaching was done online.

Why should you care? Well, you could do the same thing that I did to get 40 online grups going.  Think about it.

Here are some advantages of online group coaching:

  • You can serve more people
  • It’s highly effective in helping people change
  • You can offer a lower-fee, high value service
  • By serving more people, you can earn a LOT more money
  • It’s easy to train or certify other coaches to do the online coaching for you, leading to passive income

I could say a lot more, but I will just leave you with a more enlightened quote about accepting the possibility of the impossible.

“It is difficult to say what is impossible, for the dream of yesterday is the hope of today and the reality of tomorrow.”
Robert Goddard (1882-1945)

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Find Out the Best Way to Get Your Groups to Take Action!

If you’ve been following my blog posts and survey on how people sign up for groups or home studies and then never take action, I’m giving a webinar tomorrow that will blow your socks off! Make sure you don’t miss it. It’s called:

Get Your Groups Off the Ground and Set Yourself Free:  

3 Secrets for Running Groups that Provide Leveraged, Recurring and Passive Income

 

Date: Saturday, October 4
Time: 1:00 pm ET/ 12:00pm CT/ 11:00am MT/ 10:00am PT/ 6:00pm GMT

You can register here:

Here’s what you’ll learn on the webinar:

  • The 3 components every effective coaching program NEEDS if clients are going to experience the success they want and deserve, and how to use them effectively
  • Tips you can use RIGHT AWAY to create a 3-pronged coaching method that beats resistance, in all its forms, nearly every time (while also driving client results!)
  • How to structure your newly-effective program without becoming overwhelmed and exhausted
  • How this business model can help you extend your reach, without you having to work 24/7
  • How my solution allows you to earn a great living from passive income, even if your clients are money-challenged
  • The REAL secret to getting clients to take action – and how to implement it effortlessly
  • And so much more!

You know you’re ready to begin delivering better value to your clients while earning more money, more easily… it’s time to discover how to do just that, absolutely free.

 


Here’s that link again so you can grab your spot:

Date: Saturday, October 4 
Time: 1:00 pm ET/ 12:00pm CT/ 11:00am MT/ 10:00am PT/ 6:00pm GMT

 

Get Your Groups Off the Ground and Set Yourself Free:

3 Secrets for Running Groups that Provide Leveraged, Recurring and Passive Income

Join us tomorrow!

Portion control in coaching programs — why your clients don’t do the work

As you may know, I recently surveyed coaches and other change agents about their own consumption of coaching programs. 45 people have now responded to the survey (It’s not too late for you to take the survey: click here for the link.)

Let’s look at the response to the question, “Have you ever bought a program and never listened to or read the content?

program

The large majority buy programs, but don’t consume! My guess is that they “peek inside” and get overwhelmed.

There are probably many reasons why our coaching programs are, to coin a phrase, “underconsumed.” As you saw above, 82.22% of 45 people admitted that they had bought a program of some kind and never used it at all.

But from pre-interviewing experts for my upcoming virtual event, the Second Annual Group Coaching Megasummit: Create Communities that Bring Transformation to Your Clients and Big Money to You (feel free to preregister), I’ve heard certain themes from the most experienced coaches. I’m going to explore one today.

Most coaches who offer coaching groups are excited to share all that they know. And they want to give great value to their clients.

Which is wonderful.

Burger and FriesDo you know about that American belief that a restaurant that serves gigantic servings (that no one person could possibly eat) is giving great value? People from other continents gawk in horror at our portion sizes, but we are proud of the value we are getting.

Unfortunately, many coaches also believe that the more information they give in their coaching programs, the higher value their program will have. Doubly unfortunately, consumers of these coaching products have the same belief.

Change agents have their clients needs in mind — they are excited to share all that they know. And they want to give great value to their clients.

But they are not informed about what actually works. As coaches, we should be concerned about the client’s actual behavior. And it’s clear that if the behavior is to not even unwrap the packaging on your course, then there will be no positive behavior change.

Experienced coaches have found time and time again that by giving less information in each lesson or group session, they are actually giving more. The fact is that the mind can only take in so much new information at once. And when your brain gets overwhelmed, you stop taking in information at all.

A kind of paralysis takes hold when you can’t take in more information. Your brain is yelling, “NO! No more!” You feel terrible. And you want to avoid feeling like that. What’s the way to avoid? Never open that package again.

Teachers and professors have known that you shouldn’t “feed from a firehose” for decades. That’s why there are classroom activities, projects, professors asking students to work in groups, asking and answering questions in class, etc. This gives the student time to pause and to deepen the learning by using multiple modalities.

Our brains need time, repetition, practice, deeper processing, and the ability to look at what’s being taught from different angles.

We also need to have the information given to us in tiny, easily digestible steps.

I would like to see the coaching community embrace the idea that coaching is all about the client getting results. If they get this, then they can educate their audience that the value lies in what you will do as a coach to get them there. The value in the coaching is not in how many words are recorded or written and handed over to them.

Have you ever taken a group-coaching program where you were given gigantic portions? What happened as a result?

Have you made the mistake of giving your clients more information than they could absorb? What happened as a result?

Let’s hear from you, so we can deepen our own understanding of this phenomenon!

Survey Results: Are People Wasting Money on Coaching Programs?

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In my last blog post, I asked you to fill out my survey, called “You Can Lead a Horse to Water.”  I’m so pleased that 38 of you have answered the 5 simple questions so far.

If you’re reading this and have not yet taken the survey, then please go there RIGHT NOW, and weigh in on this important subject with your answers, before you read this post.

The more people who answer the survey, the more powerful the results will be!

 Survey Results

Here’s what the survey shows.  There were 5 questions, so I’ll give you the results, questions by question.  In all cases when I quote numbers, I’ve rounded them to the closest whole number.  I find the data easier to digest that way.

Again, there were 38 respondents to this survey so far.

 

Survey Question 1:

Have you ever bought a program and never listened to or read the content?
  • 80% responded “Yes”
  • 20% responded “No”

What does this tell us?  For one thing, the fact that 80% of intelligent (they must be intelligent; they’re change agents!) people spend money on something they highly value, and then NEVER make use of it!

This is the exact figure that’s been quoted by others, without any reference or citation.  Now I’ve “scientifically” shown that this is true!

 

Survey Question 2:

How many programs do you estimate you started but never finished?
Out of 38 people:
  • 28 answered —  3 or more programs started but not finished
  • 20 answered —  5 or more programs started but not finished
  • 10 answered — 10 or more programs started but not finished!

So more than 25% of coaches and other change agents who took this survey have invested in 10 or more courses or programs, and never finished them!

This tells me that the coaching and training service industries have a problem.  That problem is called “CLIENT RETENTION.”  The longer a client or student stays with you, the more they learn, and the more they refer other clients to you.  If you lose them, who knows where they’ll go?

 

Survey Question 3:

How much money do you estimate you’ve wasted in this way?
  • 16% responded — $0-$100 wasted on unused programs
  • 16% responded –$100-$500 wasted on unused programs
  • 68% responded — OVER $1000 wasted on unused programs

Let me repeat, a whopping 68% estimate they have wasted more than $1000 in this way!  As one person wrote, “Most of the programs I purchased were in the $97 to $197 range but there was one I purchased for $750 that I never touched and that one bums me out the most. A BIG investment I could ill afford.”

But that’s not all.

One person wrote that they have lost over $75,000 by buying programs they didn’t make use of.

Another person wrote “$20,000+  shocking.”

 

Survey Question 4:

Have you ever noticed people not utilizing YOUR programs?
  • 80% yes  (78.95%)
  • 20% no  (21.05%)

Notice that these are the same percentages that we found in Question 1, which was:  Have you ever bought a program and never listened to or read the content?

  • 80% responded “Yes”
  • 20% responded “No”

I love when data is consistent.  (Any scientists reading this, I’m aware of the confounding variables.)  So a little more evidence that 80% of people don’t make full use of the programs they buy.

 

Survey Question #5

When you run a program, what percent of people do you estimate you lose during the program, or never hear from after they purchase? Please type in a percentage number (e.g. 25%)

Woman Thumbs DownAnswers range widely from 2% to 90%.  A few said they had not run programs or had run very few programs.

  • 20 responded that they lose 20% or more of their people
  • 10 responded that they lose 50% or more
  • 4 responded that they lose 70% or more

 

What do these results mean?

The big message from this data is that we’re not focusing enough on client retention. Therefore, we’re not retaining our clients long enough.  A majority of them are leaving and not coming back.  They never learn anything from us because they don’t even know the information we’re teaching.  And they are not getting the benefits and transformations that they wanted when they invested in our programs.

This is bad news from a business point of view.  It’s easier to keep clients than to get new ones.  Yet clearly we’re operating from a different principle — constantly filling the pipeline and then the funnel, and not focusing on keeping the clients we do have from dropping right out of the funnel.

I’ll be exploring what we can do about this problem in later blog posts.  But being aware that you are “losing” clients in this way is the first step.

Are you surprised by these results?  Do they resonate?  What have you noticed in your coaching practice, or as a client in a coaching group?

You Can Lead a Horse to Water — Do Your Clients Do the Work?

Do your clients do the work, or do you teach/coach them and they do nothing?It’s often said that 80% of people who pay for your expertise fall off the wagon at some point along the way, and never see the results they wanted for themselves.

This is especially a problem in group coaching, such as in a multi-week or multi-month teleseminar series.

I don’t know how many wonderful programs I’ve bought and then I’ve NEVER even opened them.  It’s been called the “Dirty Little Secret” of the expert training industry.

It’s not clear, though, where these percentages come from.  I’ve searched and can’t find any real data.  So I’ve decided to conduct a non-scientific, but hopefully eye-opening survey, in order to find out what percentage of people have experienced this phenomenon, either as a coach/teacher, or as a client.  I think the results will be fascinating, and will give us more information than is widely available.

So click here to take the 2 minute survey:  You Can Lead a Horse to Water..

And please, comment below after you take the survey, and write about this on Facebook and Twitter — just click the icons above.  The more people who take this survey, the more valid it will be!

Tell us about the lost opportunities that you have paid for, the programs you wish you had followed through on, and the wasted money spent on potentially valuable, but unused, content.  Just comment below!

 

What’s In It For You?

What's In It For MeWe’re often taught as marketers that our goal should be to help the customer see “what’s in it for me?” otherwise known as wiifm.

Once they know the answer, they’re more ready to invest in our service.

Over the years, I’ve given a lot of thought to wiify.  What’s in it for you, my loyal tribe?
What do I offer you?

I want to help you earn recurring and passive income by building your business to the point that you can run online groups!

[And furthermore, I want you to have so much passive income that we can have a big celebration at an ancient palazzo in Italy.]

But …

Most of my readers aren’t ready to run online groups.

So my goal is to help you build your business.  My blog posts help you do that, always with an eye on eventually going big with groups, whether they are teleseminars, coaching groups, or a membership site.

Believe it or not, your knowledge and attitude about running coaching groups will affect how you build your business and what kind of clients you attract.  If you wake up one day and say, “Oh!  Maybe I should run a group!” then you won’t have prepared your tribe to value groups.

It takes a village to teach anyone to run an online business…

villageI have lots of expertise, but certainly not in every aspect of business building.  So what I’ve tried to do over the years is bring in true experts, to talk to my special tribe (that’s you).  That’s what I did for the First Annual Group Coaching Megasummit, in which you heard 25 interviews and talks from a wide variety of experts, about their own experiences running groups.

BTW, you can still get the First Annual Group Coaching Megasummit VIP Package, which has all of the downloadable recordings, the high-quality transcripts, and a detailed summary for each talk.  Just click here!.  You’ll need to register on the first page, then you’ll be taken to the VIP Package.

Another way that I help you grow your business is to introduce you to my coaches, teachers and mastermind leaders, such as Marisa Murgatroyd, Kendall Summerhawk and Lisa Sasevich, and to amazing colleagues who have blown me away with their knowledge, skill and experience.

My hope is that each blog post, interview or speaker will inspire you to TAKE ACTION to build your business

I’ll be bringing you more speakers in the coming weeks.  I know each one personally, and I know that they are incredibly gifted and knowledgeable.  These include Cristi Cooke (who will really help you get focused on your strengths, or “Pillars of Genius,” plus she’ll do at least one hot seat)!  And Jeanine O’Neill-Blackwell of 4mat4business will teach you how to create a course curriculum that you’ll be proud of.

The foundation of all online business is your email list; the list of subscribers who want to hear from you.  So I wanted to let you know about a super-fun once-a-year event called List-A-Palooza, run by PJ Van Hulle.  It’s free, and you get to participate in a bunch of online events, each of which will help you build your list.  What could be better?

Click here to join List-A-Palooza!

And keep your eyes and ears open for my emails announcing Jeanine and Cristi’s free classes!

From coaching practice to coaching business

Man CryingDo you meet hour after hour with individual coaching clients, without any other source of coaching income?

As Michael Gerber says in his book, The E-Myth Revisited, if you are still just seeing clients, then you have not graduated from the technician stage.

If you don’t move out of the technician stage, you run the risk of getting burned out.

And worse, you will lose out on all of the benefits of being the owner of a successful business, including having more time for yourself, and earning more income for less work.

It’s difficult to make this transition out of the technician phase if you don’t have a clear road map.  My specialty is helping people form group coaching programs, particularly programs that they, or coaches they hire, can run online.

But how do you start a group coaching program (which will get you out of the one-hour-for-one-payment blues), if you haven’t been planning for it over time?  

That’s why I work with clients to help them move from a coaching practice (meeting with clients hour after hour) to a coaching business.

I recently spent a wonderful afternoon with a client during a VIP half-day (actually it was a VIP day done in two different half days – a much more humane way to give intensive attention to one person).  

I think you’ll learn a lot from my brief description of the process.

I quickly realized:

  • This person is brilliant
  • If she hadn’t worked with me, she would stay stuck at the coaching practice level for a long time

In a few hours, we were able to clarify her niche, her ideal client, and what she is most passionate about.  She learned what she desperately needed on her website (an opt-in box with a juicy free offering to entice people to sign up), what her free offering could be, and how to go about having a shopping cart and autoresponder system ready to capture the names and email addresses of people who loved her message.

I asked her to define her UBS – Unique Business System, sometimes called Unique Branded System (Lisa Sasevich).  This is a system that’s all your own, made up of three to ten steps, that show how you move people to the transformation they desire.  It helps to have something that clients can understand or visualize, so that they’re eager to sign up for your programs.

One of the main points in The E Myth Revisited is that you need a system in order to make a business that endures, that you can teach to others, and that is replicatable.

For example, I have the F.A.B.U.L.O.U.S. System, which outlines the steps to take to create a membership site that brings you leverage, recurring, passive income.

My client didn’t have any kind of system.

This is where coaches who have been working with clients one-on-one have difficulty.  I know, because I’ve been through this process of figuring out what the heck I do, and what the heck I know!  I’ve often thought in the past, “How can I teach this to more than one person, when everyone is different, and I do different things with each person?”

No problem!  

The thing is, there really are some steps that you take with almost everyone you work with.  No matter what you do or who you work with, you can identify your own UBS.

In other words, you have a system.  You just don’t know it.

Pot of GoldSo this is where it got really fun during our time together. My client started out by saying (just like I used to), that each client and situation is different, and that there was no way to find one standardized system.  So I started asking clarifying questions, gently pulling her brilliance out of her.  As she gave examples of cases, she started to see the universal steps that she takes in helping people.  

Even more exciting was the innovative, beautiful and useful system that seemed to magically pour out of her.  

My client was astounded.  As I reacted with awe to what she was telling me, she said, “I couldn’t have done this without you!”  

All of her knowledge was there – it just needed a method to have its fibers spun into gold.  A listening ear and the right kinds of questions can work wonders.

By the end of our ½ VIP day, she had a five-part system that she saw could be used on her website, in her free offering, in talks, blog posts, articles and classes.  Each of the five parts had such depth, that she could create entire teleseminars out of each one.  As a matter of fact, I could easily see her turning it into a book.

And of course, she saw that her new UBS could be used to run “Get-It-Done Groups,” my specialty.

We ended with six very useful action steps that she felt she could do before our next ½ VIP day.  Each step will take her closer to making more money and helping more people.

My reason for describing this half-day to you is to show you part of the process of moving out of just being a technician, towards being a business person, by running groups that can bring you passive income.  It’s a fun process, but it’s a heck of a lot faster and easier if you get help.

That’s where I come in!  If you would like to apply for a Finish Agent Business Assessment, in which I spend 30-45 minutes with you to figure out what direction your business needs to go, and whether Get-It-Done Groups and Finish Agent could be right for you, then go here:

http://tinyurl.com/FinishAgentBA

This could be the turning point for you to turn your brilliance into a business.

Are you a technician, or have you moved into having a business?  What has your experience been?  I’d love to know; just write below.

Ready to Run Online Get-it-Done Coaching Groups? Take this Self Assessment

questionmark_ladderAs many of you know, I’m in the business of helping YOU run “Online Get-it-Done Coaching Groups.” This technique has worked so well for me that I now license my software and business system so that you can have the same success that I’ve had (many hundreds of thousands of dollars a year in passive income).

But the concept of running an online get-it-done coaching group is so different and new, that you may not know if it’s even right for you or your clients.

So I’ve created a simple self-assessment to help you clarify whether a “Get-It-Done Coaching Group” could work for you.

There is no “right” or “wrong” – you’re trying to assess honestly whether this could work for you and your people.

Answer Yes or No to each question. Give yourself a point for each Yes.

  1. I have experience doing one-on-one coaching and I’m ready for a new coaching modality.
  2. I have enough people on my mailing list that I could interest them in a group (at least 500 on your mailing list and/or a very engaged list plus social media following).
  3. I coach people who want some kind of long-term transformation (Habit Change) (e.g. improve their fitness, spiritual life, organizing), or who want to achieve a tangible long-term goal (Big Project) (e.g. build a business, write a book, work on marketing).
  4. My clients could benefit from daily practice on Habit Change (e.g. daily spiritual practice or daily exercise/eating habits) or from taking small daily steps on their Big Project so they keep moving towards their goal (e.g. do specific business-building activities each day, write for 30 minutes a day, spend 45 minutes a day on social media).
  5. I have individual clients that finish coaching with me, but would still like to work with my community and me. Sadly, I don’t have a good place to put them.
  6. I already run teleseminars, but I find that many, if not most, don’t actually implement what I teach or coach.
  7. I’m tired of keeping individual or group clients accountable, when week after week they have excuses for their procrastination.
  8. I find it hard to keep filling groups and I’m just tired of worrying about whether I’ll get enough clients to form a group.
  9. My income goes up and down, so I’d love to have some kind of regular income.
  10. I would LOVE to leverage my time – work less and earn more, while helping more people.
  11. My clients would love to have an ongoing community that supports them in doing the work needed to reach their transformation.
  12. I’m flexible enough to learn a new modality.
  13. I’m willing to do new things I haven’t tried before.
  14. I’d like to have a highly effective but lower fee service for people who don’t want to pay for high-end services.
  15. I need a continuity program (a place to serve your clients, usually at a lower fee, after your seminar ends).
  16. I’d love to be able to help more people and get my message out to the world.

Write down how many times you answered, “Yes.”

Scoring:

  • You must have answered “Yes” to questions 1-4. If you have no coaching experience, don’t coach people with either Habit Change or Big Project goals, then you wouldn’t want to run an “Online Get-it-Done Coaching Group.” Also, if it makes no sense to break your clients’ goals into daily actions, then it wouldn’t work with this system.
  • If you answered Yes to 12 of the 16 questions, then I highly suggest that you consider learning more about running Online Get-it-Done Coaching Groups™. Be on the alert for an announcement in a couple of days about a unique opportunity!
  • If you answered Yes to 8 – 12 of the questions, then I would keep an open mind and keep reading this blog. These may be questions that you hadn’t considered before, and you may need more time to realize that those are issues that concern you. You can always contact me at info@finishagent.com if you would like to have a Finish Agent Business Assessment, where you and I would work together to determine if your business could fit this model.
  • If you answered Yes to fewer than 8, then this business model may not be right for you at this time. That’s OK! This blog is full of useful information that you can apply in your business.

I do have a special offer coming up, for just a few people; so keep your eyes peeled for an email from me!

Create a continuity program from your group coaching

Once upon a timeOnce upon a time, in a land far, far away (2004), there was a little coach named Gina.  She ran a mini class for one week.  People liked it, so she did a longer class, for two weeks.

Then her class grew to 4 weeks.  She kept repeating this class, marketing every 4 weeks, but her income didn’t grow.  She wished and wished for a way to solve her problem.

Then she found out about a wondrous invention called a continuity program!

Cue the twinkling bell sounds and fog…  

Before I go on, let me fill you in on what this tale is about, because continuity programs are an excellent way to achieve a number of benefits, both for yourself and your clients.

Here is my definition of a continuity program (I’m open to any suggestions to add to or replace my efforts).

A continuity program is an ongoing program that you make available to any client finishing their individual or group coaching or training.  The program is usually lower cost than what they had been doing, with less hands-on training and direct contact from you.  

In a continuity program, the client might receive value from offers like:

  • Ongoing access to your library of materials
  • Once-a-month Q&A sessions about your content
  • Continuing access, as in a forum or private Facebook group, to other people who had participated in the same program.
  • A weekly chat or email from you

The benefits to clients include:

  • Continuing reminders of what they learned will make it more likely that they will implement what you taught
  • Continuing access to their peers will help them find support in what they’re trying to achieve
  • Continuing new (albeit tiny) input from you keeps them learning and incorporating the content into what they’ve already learned.
  • The ability to ask questions enables them to get past snags or hurdles and keep on putting things into action

So why would you bother trying to create a continuity program after teaching a successful class or running a coaching group?

  • Does all of the above sound like a lot of work to you?  I agree – the answer is “No.”
  • Even if you’re charging less per person than you do for your groups, it’s still money and it will add up.
  • This is a scalable business model, which means that once you have your continuity program set up, it doesn’t cost you anything (or costs very little) to add people to it.
  • If you keep people with you, they will be more likely to buy from you when you have other offerings.  They’ve already shown that they like you, and now that they’ve spent time in your continuity program, they will feel like part of the family.  So they’ll want to be in on whatever you cook up next!
  • A continuity program will make it more likely that people implement what you teach or coach.  And isn’t that what it’s all about?  Why would you be a change agent if you didn’t want people to change??

So back to little coach Gina:

Gina started to realize that every time her individual or group clients finished with coaching, they had other issues that stopped them from applying, getting into action, or implementing what they had learned.  She started to invite them into her 4-week class, which was based on accountability.  

Then she realized!  She had created a continuity program!  She changed it so that it was a continuous ongoing program, and people were automatically billed every month.

What made it very magic, however, was that it was based on GETTING THINGS DONE and not on learning new content forever after.  Gina found a special way to get people to do small amounts each day and be accountable to their groups.

Gina became wealthy, and now earns over $360,000 a year in mostly passive income from this continuity program.  

The only thing is, she is still little.

Do you think that you would be able to run a continuity program?  Have you ever been in one?  What do you think of the idea of running a program that is based on having people implement what they’ve learned?

I want to hear from you!  Post your comments below.